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Crédits : Charlène Campos. Translation: Jill Harry. Picture: Amélie Maison d'Art

Amélie du Chalard, when a gallery becomes a place to live

With her galleries resembling apartments, Amélie du Chalard overturns rules in the art world by proposing another way of discovering artworks, more personal and immersive.
When did you first come into contact with art?

It is a family heritage. My mother is a sculptress, and a large part of my maternal family are artists. I grew up in studios, surrounded by creations, unique personalities and beautiful things, assuming that art was part of everyday life.

Yet you began your career in finance…

I followed a classic route, business school, then an investment bank. But in 2015, several factors coincided: I was then assisting a company in the craftsmanship sector, I lived in Saint-Germain-des-Prés and saw galleries closing, one after the other. I was still a passionate art-lover, but I felt that the market was split between a few major galleries, very powerful, and a multitude of small structures, often hardly visible. An intermediary space, livelier, more open, was missing.

You thus dreamt up another kind of gallery?

It was more that I updated one of them… Great early 20th-century art-dealers welcomed people to their homes, their sitting-rooms, in a warm atmosphere: I wanted to bring this proximity back to centre-stage. With us, the exhibition does not impose itself on the visitor: it is the visitor who makes his/her own selection beforehand. We prepare a personalised display, making the experience much livelier.

You recently inaugurated a second showroom in New York. Why there?

New York hosts 90% of the American market, 50% of the market worldwide. It is an absolute must if you want to support artists ambitiously, and there was a long waiting-list. It is in Soho, on Mercer Street: it has a more open layout than in Paris, but the same philosophy favouring a warm welcome and dialogue.

How do you select the artists you represent?

Initially, I simply trusted my intuition. Today, I have formed a selection committee with an art critic and a big collector. We represent about 100 artists in all disciplines ‒ painting sculpture, ceramics, photography, textiles… I am particularly sensitive to materials, what’s known as the haptic effect: when a work appeals to you physically, you want to touch it.

Knowing very little about art, how does one dare set foot in a gallery?

That’s precisely the barrier I wanted to remove. We are there for the many people who have never acquired an artwork. The eye is a muscle: the more you look, the more finely-tuned your appreciation becomes. Each month, we organise an evening at the gallery called Apprendre à voir (Learn to see). We talk about the works, what we feel, without any jargon or complexes. There is no right answer, just a desire to learn how to listen to oneself.

You have also launched the Ambroise apartments. What is their vocation?

The idea came from our visitors: some wanted to hire our premises for a dinner, a photo shoot, a birthday… We imagined places for living, in Paris and Provence, designed as collectors’ homes, with works installed in situ. You can spend a night, a week or several months there. And as our collectors return, we change the works exhibited to meet their wishes: it is another way of living with art.

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