Democratized by the Apple Watch launched in 2015, the global market for connected watches is in full swing. This year again, their sales have exceeded those of mechanical watches.

Numerous traditional watchmakers such as Breitling and Hublot have tried their hand, though few have persevered in this segment except for TAG Heuer which was, in fact, the first watchmaker to have responded to the launch of the connected watch by the American giant, with the first generation of the TAG Heuer Connected Watch. This model has since become a reference on the market for luxury connected watches. At the start of this year, TAG Heuer unveiled a new generation, the TAG Heuer Connected Calibre E4, proposed in two very distinct models. The sporty 45-mm version complies with the esthetic codes of previous editions, while the 42-mm version cuts free by flaunting a more sophisticated look intended to please the greatest number of fans.

Thanks to its wide choice of Watch faces (digital dials), straps, and bracelets, this refined version is suitable for all occasions. New features incorporated into this new generation that works with Wear OS by Google include a screen offering outdoor contrast of higher quality, upgraded autonomy, Bluetooth 5.0 connection, and guided training programs to keep in shape.